{"product_id":"dead-serious-hoodie","title":"Dead Serious Hoodie","description":"\u003cp\u003eNo noise. No distractions. Just purpose.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Dead Serious Hoodie is designed for those who move with clarity and conviction. Cut from a heavyweight fleece and finished in a rich mustard tone, this piece balances comfort with presence—subtle enough for everyday wear, strong enough to speak for itself.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMinimal chest detailing keeps the look clean, while the bold Dead Serious branding across the pocket and sleeve reinforces the mindset: focus first, always. This hoodie isn’t about trends—it’s about discipline, consistency, and showing up with intention.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFeatures:\u003c\/p\u003e\u003cp\u003e\t•\tHeavyweight fleece construction\u003c\/p\u003e\u003cp\u003e\t•\tStructured yet relaxed fit\u003c\/p\u003e\u003cp\u003e\t•\tAdjustable hood with clean finish\u003c\/p\u003e\u003cp\u003e\t•\tFront kangaroo pocket with signature Dead Serious text\u003c\/p\u003e\u003cp\u003e\t•\tSleeve branding for added definition\u003c\/p\u003e\u003cp\u003e\t•\tRibbed cuffs and hem for durability\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFit:\u003c\/p\u003e\u003cp\u003eUnisex. True to size. Built to hold shape.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStatement:\u003c\/p\u003e\u003cp\u003eSerious goals. Serious moves. 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