About The Enterprises
Founders/Creative Directors
Loud Livin Enterprises was founded to build a scalable, culture-driven lifestyle company operating across fashion, media, and real-world services. The enterprise is structured as a multi-division platform designed for disciplined growth, brand integrity, and long-term value creation.
Grounded in lived experience and strategic execution, Loud Livin prioritizes quality, operational clarity, and sustainable expansion while maintaining authentic cultural relevance.
Loud Livin was created from real life — the wins, the losses, the music, and the moments that shaped us.
We built this brand to stand for freedom of expression, peace, love, creative power, and giving back to the culture that raised us.
— [Kelvin Johnson], Founder
— [Kenneth Blue], Co-Founder
Our Purpose
To turn real life into wearable expression—rooted in authenticity, discipline, and identity.
Our Mission
To create authentic apparel, culture, and creative services that empower individuals to live loud through honest expression and disciplined creativity. Through every brand and division, we focus on quality, meaning, and execution.
Our Vision
To grow Loud Livin into a respected, culture-driven lifestyle house that influences fashion, media, and services while staying rooted in authenticity and real-world impact.
Our Brands & Divisions
- Loud Livin — Core lifestyle brand & mindset
- Loud Livin Entertainment -Media and Entertainment Division
- BLÜR — Emotional and abstract expression
- Deuces — Choice, balance, and intention
- Wicked — Bold contrast and intensity
- Dead Serious — Discipline, pressure, grit
- BLUMAGIK — Creative development / ♾️ Sport Division
- BLUMAGIK Productions — Media & production services
- BLUMAGIK Builds — Real-world services
- BLUMAGIK 3D — 3D design & visualization